Based in Greenwich, London
Design-led, developer-aware, and driven by business impact.
Hi, I'm Khir,
I took an unconventional path into design — starting out in tech sales, then moving into recruitment where I helped build experience design teams. That’s where I discovered my passion for design, and for the past five years I’ve been lucky enough to work as a product designer across startups, agencies, and large organisations.
What sets me apart is how I approach constraints — not as blockers, but as something to embrace. I believe the best design happens within real-world limits, and I get the most fulfilment from improving business outcomes through thoughtful, user-centred design.
Toolkit
Figma
Loveable
Slack
VS Code
Miro
Webflow
Storybook
Atlassian
Case studies
Here’s a collection of case studies presented in a clean, structured format — though the reality, as with most product work, was far messier. Each project involved ambiguity, trade-offs, and rapid shifts in direction — and that’s exactly where I do my best work.
Understand the problem
Research, synthesis & discovery
Frame the solution
Problems statements, validation & context
Collaborate on delivery
Value, empathy & open communication
Formalised and scaled a multi-platform design system for Insights, bridging Figma and code. Focused on consistency, dev handoff, and building a foundation for future UX maturity.
View work
Founder and sole product design for an AI-powered sales tool, shaping the MVP from scratch and aligning design with sales methodologies like MEDDIC and SPIN. Focused on usability, deal clarity, and fast-paced iteration.
View work
Redesigned complex insurance workflows to support large group schemes, streamlining billing and plan creation. Introduced a modular UI and helped prep the platform for external rollout.
View work
Acheievements
A few favourites from the design archives — the ones that kept me up, taught me loads, and reminded me why I love this job. Real problems, real impact, and a fair amount of late nights.